ONSCREEN ADVERTISING

CONNECT WITH CONSUMERS ON THE BIG SCREEN 

Looking to reach consumers in an immersive, entertaining and distraction-free environment? Study after study proves that advertising your business or brand on the big screen results in higher recall and stronger impact than other advertising vehicles. The Chatham Orpheum Theater delivers regional and local advertising, helping businesses of all sizes reach highly desirable local and seasonal audiences. 


MOVIEGOING IS THE #1 LEISURE ACTIVITY IN THE U.S., ATTRACTING AFFLUENT CONSUMERS OF ALL AGES IN A UNIQUE, DISTRACTION-FREE ENVIRONMENT.


ENGAGING ENVIRONMENT, EXPANSIVE REACH & EFFECTIVE RECALL

Moviegoers spend an average of 14 minutes in their seats before a movie starts. They are relaxed, receptive, and captivated, ensuring you will have their full attention.

  • 70% of Americans go to the movies at least once a year.

  • On-screen advertising has a 43% unaided recall rate vs. 6% for television ads.

  • Adults 21 or older are almost 2x more likely to go to the movies than to bars or nightclubs.

  • Moviegoers are out and about! 55% go to eat before or after the movies; 22% go shopping before or after!

On-screen advertisements are screened during the pre-show in both theaters. They consist of full screen “presentation slides” formats. The Chatham Orpheum Theater offers digital and static opportunities to showcase your brand message or product offerings.

Are you running a special sale? Do you want to entice the audience to visit your restaurant or store after the movie? Promote your business in an engaging, larger than life format, with optimized audience engagement and recall.

Slides are shown approximately 3 to 4 times for 10 to 12 seconds in both theaters for every show.

ADVERTISING CYCLES BEGIN ON FRIDAY, END ON THURS - ASSETS DUE BY EOD TUESDAY

Q1 first Friday in JAN thru first Thurs in APR Q2 first Friday in APR thru last Fri in JUNE

Q3 last Fri in JUN thru first Thurs in OCT Q4 last Fri in SEPT thru 1st Thursday in JAN

SUMBIT ASSETS TO: ADS@CHATHAMORPHEUM.ORG

RATES

PRESENTATION SLIDES

REGULAR RATE
QUARTERLY - $3,500* MONTHLY - $1,500* WEEKLY - $500

CHAMBER/MERCHANT
QUARTERLY - $2,500 MONTHLY - $1,000 WEEKLY - $350

NON-PROFIT**
QUARTERLY - N/A MONTHLY - N/A WEEKLY - FREE

VIDEO/MOTION GRAPHICS

REGULAR RATE
QUARTERLY - $8.,000* MONTHLY - $2,500* WEEKLY - $750

CHAMBER/MERCHANT
QUARTERLY - $5,600 MONTHLY - $1,750 WEEKLY - $525

NON-PROFIT**
QUARTERLY - $2,000 MONTHLY - $600 WEEKLY - $200

*20% DISCOUNT for Regular Rate only: Q1, Monthly Jan - April

**Paid placements are guaranteed; complimentary placements are

scheduled based on availability.